What is GEMS?

Globally Evolving Marketing Strategies – ‘Think Globally, Act Locally’ is a popular strategy that is becoming more and more relevant in a globalized world where there are no boundaries when it comes to movement of goods and global marketing services. Now it has become evident that companies cannot insulate itself from Global marketing competition by remaining in the domestic market or specific markets.

When it comes to consumer tastes, preferences and interests, there is nothing universal about it. They differ from country to country, climatic zones, GDP levels (Gross Domestic Product), customs and traditions. The food industry has successfully used ‘local flavoring’ strategy with good success. In much of Asia Domino’s Pizza uses sea food for its toppings while in India they use curry. Dunkin Donuts have used flavors according to local preferences- in Russia it’s marketed as Dunclairs, in Korea as Grapefruit Coolata and Mango Chocolate Donut in Lebanon while in China they serve dry pork and seaweed donuts. MacDonald’s varies its menu according to local tastes- the Green Chilli Cheeseburger (Mexico), bulgogi burgers (South Korea), McArabia (for Arab nations).

Until a few years ago, it was not easy to have multi-locational operations to deliver a product. With advances in technology, better logistics and economies of scale, it is possible for the parent company to design a product in their headquarters or in an emerging market, get them fabricated in a different country, do the manufacturing there and export it other countries. Many global brands such as HP, Toshiba, Acer follow the strategy of manufacturing in China, Taiwan, Thailand or some other nation where it is cheaper to manufacture. And it is shipped to the consuming country and still enables good margins on sale of products.

On a global scale none is more power than social media to reach a wide audience. For campaigns with picture, video and lesser text, Face Book would be the appropriate medium while for sharing industry global marketing news, especially those involving B2B product.

Graphic Era (Deemed to be University), Department of Management Studies, Dehradun is organizing Series of Workshops, FDP and International symposium on above stated theme. This plethora of information can change your way of thinking. The duration of the workshop is 3 days, International Symposium 1 day, & FDP 1 day will be conducted at Department of Management Studies, Graphic Era (Deemed to be University), Dehradun from 6-19th Nov 2019.









Graphic Era

The Graphic Era Educational Society, established in 1993, is a non-profit organization that aims to mobilize world-class education and generate resources for providing and supporting quality education for all. The society recognizes the right of every individual to lead a life of dignity and self-respect in a just and equitable manner. At the initial phase Graphic Era Society established in 1997 Graphic Era Institute of Technology. Graphic Era Institute of Technology had the distinction of being first Self- financed educational institute in North India, offer engineering courses The Institute was the culmination of the dream of its visionary founder Prof. (Dr) Kamal Ghanshala to change the destiny of thousands of youth by providing an excellent and holistic professional education. He had visualized an educational hub that would cater to academic aspirations of innumerable young man and women and his vision took a concrete shape in the form of Graphic Era Institute.
The Department of Management studies has been established with the objectives of creating world-class business leaders who will take business enterprises to the pinnacles of success. The department has faculties with excellent academic credentials and industry experience who aim at providing a unique platform to students to transform them into professionals in their chosen field. The department offers specializations like Marketing, Finance, Human Resource, International Business, and Information Technology for MBA and BBA programs. There are more than 1300 postgraduate and undergraduate students and 25 Ph.D. scholars enrolled with the department.


Rediscover the formulae to gather and analyze data, make processes faster and more efficient, produce high quality goods at low costs, and foster economic growth with the rise of the new Digital Industry Revolution, aka Industry 4.0.

This informative and rigorous symposium based on Industry 4.0 will enable aspiring industrialists to learn the benefits of involving automation, augmented reality, cloud and cyber security, simulation, and big data analytics into your business venture. Multiply your profit and build your organization with this industrial revolution.


The Faculty Development Program on Strategic Management and Employer Branding is aimed at preparing aspiring and experienced industrialists for the real world problems concerning strategizing, managing, and branding. This workshop informs how to judge an employer’s reputation and value proposition to customers.

Our eminent speakers are Prof. Dr. Lutz H Schminke, Internationales Marketing Hochschule Fulda, Fachbereich Wirtschaft Leipziger, Dr. Mayank Dhaundiyal, Ph.D. (Strategic Management), Dublin Institute of Technology, Ireland, Mr. Anil Taneja, Regional Director at PHD Chamber of Commerce & Industry – Uttarakhand, Serving PHD Chamber since 2011, and Mr. Baluwanywa Baker N, Education Attache, Uganda High Commission.

Attend for a thorough and remarkable brain storming session on the strategies of management. We welcome one and all.


The key ingredient of success is Awareness.

Participate in the ‘Major trends in International Business’ workshop to enlighten yourselves with regards to growing and emerging markets, financial, cultural and economic factors affecting a business, population and demographic shifts, dealing with competition, knowing your buyers, improvised tools and techniques to grow your venture, and much more!

Identify the scopes and challenges in International Business and learn how to tackle them with ease and efficiency.


Learn the foundations of strategizing business administration and managing markets, the formulation and further implementation of the plans and initiatives taken by managers of organizations, based on  resources and with thorough research and analysis of internal and external factors of the organization in this workshop titled ‘Strategic Management and Contemporary Marketing’.

This workshop aims at enlightening the students on the importance of customer orientation with regards to your product or service in the market. Learn the art of making smarter decisions, taking informed risks, and yielding a higher return on investment with this fully equipped and explanatory workshop.

Organizing Team


Prof (Dr) Kamal Ghanshala President, Graphic Era (Deemed to be University), Uttarakhand



Prof (Dr) R C Joshi Chancellor, Graphic Era (Deemed to be University), Uttarakhand

Prof (Dr) Rakesh Sharma Vice Chancellor, Graphic Era (Deemed to be University), Uttarakhand

Prof (Dr) Sanjay Jasola Vice Chancellor, Graphic Era Hill University, Uttarakhand

Prof (Dr) H N Nagaraja Pro Vice Chancellor, Graphic Era (Deemed to be University), Uttarakhand



Prof (Dr) M P Singh, Graphic Era (Deemed to be University), Uttarakhand

Prof (Dr) Manish Kumar, Graphic Era (Deemed to be University), Uttarakhand



Dr. Navneet Rawat, Graphic Era (Deemed to be University), Uttarakhand



Prof. (Dr) Arvind Mohan , Graphic Era (Deemed to be University), Uttarakhand



Mr. Kartikeya Raina, Graphic Era (Deemed to be University), Uttarakhand



Dr. Abhishek Negi, Graphic Era (Deemed to be University), Uttarakhand

Dr. Deepak Kaushal, Graphic Era (Deemed to be University), Uttarakhand

Mr. Nitin Mohan Arya, Graphic Era (Deemed to be University), Uttarakhand



Prof. (Dr.) Bindu Sharma, GEU, Dehradun, Uttarakhand

Mr. Sachin Ghai, GEU, Dehradun, Uttarakhand

Dr. N S Bohra, GEU, Dehradun, Uttarakhand

Dr. Anamika Chhetri GEU, Dehradun, Uttarakhand

Dr. Neeraj sharma GEU, Dehradun, Uttarakhand

Dr. Nagendra Sharma GEU, Dehradun, Uttarakhand

Ms. Anupama Singh, GEU, Dehradun, Uttarakhand

Dr. Praveen Singh, GEU, Dehradun, Uttarakhand

Mr. Girish Lakhera, GEU, Dehradun, Uttarakhand

Capt. Rajshree Thapa, GEU, Dehradun, Uttarakhand

Mr. Amjad Ali, GEU, Dehradun, Uttarakhand

Mr. Abhishek Singh Chauhan, GEU, Dehradun, Uttarakhand

Mr. Devesh Chand GEU, Dehradun, Uttarakhand

Mr. ChahatSahni GEU, Dehradun, Uttarakhand

Mr. Bhanu Sharma GEU, Dehradun, Uttarakhand