Prof. Dr. Lutz H Schminke

Prof. Dr. Lutz H Schminke

Internationales Marketing Hochschule Fulda, Fachbereich Wirtschaft Leipziger

Scientific Career

  • Professor for International Marketing, University of Applied Sciences Fulda
  • Guest professor: Pfeiffer University, Charlotte, N.C., USA; University of Sunshine Coast, AUS; Universitatea Babes-Bolyai, Cluj-Napoca (Klausenburg), RO; University of Latvia, Riga, LV; University of Economics UEK, Krakau, PN; Graphic Era University, Dehradun, IN; German Kasachian University GKU, Almaty, KAS; German Jordan University GJU, Amman, JOD
  • Research Fellow, Pfeiffer University, Charlotte, NC, USA
  • Doctorate to Dr.rer.pol.; award-winning dissertation in the field of trade management
  • Research and lecturing assistant at the Georg August University Göttingen; Institute for Marketing and Trade; research fellowship in the USA
  • Degree in Business Administration (Dipl. Kaufmann)
  • Study of Business Administration and Economics at the University Göttingen

Professional Career

  • Board of Directors / Managing Director: Marketing, Sales and Customer Services in retail banking (Quelle Bank, Norisbank, Citibank)
  • Senior Management Positions: Marketing, Sales and Customer Service in financial services industry (American Express, Santander Direct Bank)
  • Project work / Assistant of the board of directors in retail industry

Main subject areas / Modules

  • International Marketing, Strategic and Operative Marketing
  • Service Marketing, Dialogue Marketing, Digital Marketing
  • Strategic Management, International Business

Memberships

  • Deutscher Dialogmarketing Verband, DDV
  • Technologie TransferNetzwerk Hessen, TTN-Hessen
  • Arbeitsgemeinschaft für Marketing, AfM
  • Wissenschaftliche Gesellschaft für innovatives Marketing, WiGiM
  • Research Fellow of Pfeiffer University, Charlotte, NC, USA
  • IPO Internationale Prävention Organisation e.V.
  • Council of Advisors Academy of International Business Studies, Pfeiffer University, Charlotte, NC, USA
  • Friedrich Naumann Foundation (scholarship, grants)
  • Foundation for International Business Administration Accreditation, FIBAA (Expert, Auditor)
  • Chairman ‘Friend and Supporters of Department of Business’, UAS Fulda
  • Various memberships in advisory boards and consultancy boards

Publications

  • In Co-Authorship with Fees, W. – Strategic Management and Advanced Marketing 4.0 in: IfM Impulse, 12. Ausgabe, S. 14ff, Salzburg 2018
  • Dialogmarketing und technischer Fortschritt In: transfer 4/2014, S. 46 ff.
  • In Co-AuthorshipwithHoepner, G. – 2 in 1 – mehr als 3-fach erfolgreich In Marketing in Forschung und Praxis (Hrsg.: Hofbauer, G. et al), Berlin 2013
  • Der Dialog wird digital – bewährtes Prinzip, neues Tempo, In: acquisa/ Direkt-Marketing, 02.2012, S. 12ff.
  • In Co-Authorship with Fees, W. – Strategic Management and Marketing for small companies SME, in: IfM Impulse, 8. Ausgabe, S. 12ff, Salzburg 2012
  • In Co-AuthorshipwithHoepner, G. – Dialog-Marketing und E-Commerce, Schriftenreihe „Markt- und wertorientierte Unternehmensführung“ (Herausgeber: Hofbauer, G.), Berlin 2012
  • Guerrilla Marketing – a valuable approach (not only) for small and medium sized enterprises, In: IfM Impulse, 4. Ausgabe, S. 4ff, Salzburg 2010
  • In Co-AuthorshipwithShoushtarian-Mofrad, S. – Response-Management – Ansatzpunkte zur Steigerung der Effizienz von Kampagnen im Direktmarketing, in: Tagungsband des 2. Interdisziplinären wissenschaftlichen Kongresses des DDV, Frankfurt 2007

Presentations and Speeches

  • Strategic Management and Advanced Marketing 4.0, Conference, University of Economics, Krakow, Poland, 2018
  • International Service Marketing and Digitalis,ation; University of Latvia Riga, Latvia, 2017
  • Marketing in Europe and Sustainable Management, University of Economics UEK, Krakow, Poland, 2016
  • CSR Corporate Social Responsibility and Marketing, University of Latvia, Riga, 2015
  • International Green Marketing Approaches, Pfeiffer University Charlotte, NC, USA, Annecy, France, 2014
  • Strategic Management for SMEs, Pfeiffer University Charlotte, North Carolina, USA, 2013
  • Strategic Management and Marketing for SMEs, International Business & Economics Conference FH Kufstein Tirol, Austria, 2012
  • Marketing in Europe and America – A qualitative comparison, Pfeiffer University, Annecy, Frankreich, 2011
  • New Product Development in Europe – reviewing the green impact, University of the Sunshine Coast USC, QLD, Australia 2010
  • Lectures in the area of Strategic Management and International Marketing at University of Latvia, Riga, Latvia; University of Economy Krakow, Poland; Babes Bolay Universität Cluj-Napocca, Romania; Graphic Era University, Dehradun, India, University of the Sunshine Coast, QLD, Australia; German Kasachian University GKU, Almaty, Kasachstan; German Jordan University GJU, Amman, Jordan

Additional Functions

  • Chair of panel sessions at scientific conferences in Krakow (2011-19); Kufstein (2012), Riga (2012, 2016, 2018)
  • Advisor and Evaluator in the Doctoral Study Program University of Latvia
  • Revisior of St. Gallen Management Review, University of St. Gallen, Switzerland